It’s promptly conspicuous and everybody realizes that it implies Netflix,” said Todd Yellin, Product Vice President at Netflix. Institute Award-winning arranger Lon Bender made the snappy sound, Yellin additionally clarified.
Read Also: 17 Yr Old Florida Teen Accused of Massive Twitter Hack Targeting Barack Obama, Bill Gates and OthersLikewise, as it turned out, different sounds that could have spoken to Netflix included goat bleating, which was a more diverting solution to MGM’s lion thunder.
The 16-second intro, which begins with a classic crescendo, will set people up for a longer experience and will help Netflix take a new level with presenting its feature movies in theaters and at movie festivals. Building up a soaring orchestral theme, it drops “ta-dum” right at the end.
New episode!— Twenty Thousand Hertz (@20korg) August 5, 2020
#100 | Ta-Dum! It’s Netflix.
The never-before-told story behind the most recognizable sonic logo in the world. Plus, their second sonic logo by @HansZimmer that you may have never heard.
→ https://t.co/etz2omw29Z pic.twitter.com/ohXSgKHHVU
Hans Zimmer is a famous award-winning German composer who has composed and produced more than a hundred of film scores and soundtracks. He is the one behind the scores of Gladiator, Inception, Pirates of the Caribbean, Interstellar, The Lion King, and others. He also worked on Netflix’s The Crown, so he was naturally the company’s first choice when it came to choosing a person who would create a symphonic theme but also retain the iconic “ta-dum” as much as possible.
The Netflix "ta-dum" soundmark is one of the all time greats, but doesn't work as well in a theater because it's only 3 seconds long.— Siqi Chen (@blader) August 9, 2020
So Netflix commissioned Hans Zimmer to extend it for theaters and … it's … so … good.pic.twitter.com/RGw26vCAGY
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